125 checks across 25 runbooks, each with an expected result, common failure, quick fix, evidence field, and critical-gate status.
DIGITAL DOWNLOAD PDF launch manual + editable working files
The PDF checklist that keeps launches from falling apart.
You are buying a 26-page PDF manual with 125 practical checks for WordPress and WooCommerce launches. It tells you what to verify, what success looks like, what usually breaks, and how to fix it.
Stripe sandbox checkout. No real charge. Secure download after server-side payment verification.
RELAYMARK / 26-PAGE PDF
01
Website Launch
Checklist PDF
125 checks with expected results, failure modes, quick fixes, and evidence fields.
LAUNCH GATE / 04RC-01
01Backup restored
02Production indexable
03Form delivered
04Purchase event verified
05Client sign-off
STATUS3 / 5 verified
QUICK REFERENCE30 launch gatesFrom ownership to 7-day review
26page main PDF
125actionable checks
10included files
$29Early Access price
WHAT YOU ARE BUYING
A PDF launch manual. Plus the files that make it usable.
Nothing is shipped. There is no membership and no software account. You receive one downloadable digital bundle.
Assign owners, track status, take notes, print launch gates, or adapt the source to your own workflow.
The supporting files you reach for during client coordination, troubleshooting, cutover, and handoff.
THE REAL PROBLEM
Launch risk lives in the handoffs.
A visual review catches what is visible. The expensive mistakes usually sit between systems, accounts, settings, owners, and timing.
NOINDEX
A production site can look finished while search engines are still told to leave.
TRACKING
A tag can be installed twice, fire before consent, or count a click that never converted.
EMAIL
A form can show success while authentication or routing quietly drops the message.
DNS
A web-only migration can break mail, verification records, or forgotten subdomains.
COMMERCE
A checkout that worked in sandbox can fail on a real device, gateway, postcode, or tax case.
HANDOFF
Shared admin accounts and unclear ownership turn routine support into operational risk.
THE SHIFT
From “I think we covered it” to a launch you can prove.
BEFORE
- Checks reconstructed from memory
- Scattered notes across old projects
- Settings mistaken for results
- Client approvals buried in messages
- Handoff begins after the launch
AFTER
- One sequence from intake to maintenance
- Owner, due date, status, and evidence
- Expected result beside every check
- Clear launch gates and accepted risks
- Handoff built into the operating plan
WHAT'S INSIDE
25 focused runbooks. No filler chapters.
Each module is short enough to use during real work and specific enough to tell you when the result is actually ready.
4 runbooks
Intake + build
- Client onboarding
- Content collection
- Pre-development
- WordPress setup
4 runbooks
Interface + search
- Elementor / frontend QA
- Responsive QA
- SEO pre-launch
- Technical SEO
4 runbooks
Measurement + consent
- GA4 verification
- Google Tag Manager
- Meta Pixel
- Consent / cookie tracking
5 runbooks
Conversion + resilience
- WooCommerce
- Forms and delivery
- Core Web Vitals
- Security
- Backups
6 runbooks
Cutover + stabilization
- Domain and DNS
- SSL and HTTPS
- Final QA
- Launch day
- 24-hour review
- 7-day review
2 runbooks
Handoff + operations
- Client handoff
- Maintenance
USE IT YOUR WAY
Built to work on screen, in print, and inside the project.
The source stays editable. The polished versions stay useful. You are not locked into a design tool or platform.
- Detailed runbook PDFExpected result, failure, fix, and evidence.
- Project workbookFilters, owners, due dates, status, notes, and progress.
- Interactive offline HTMLSaved check state and project notes in your browser.
- Printable master checklistA clean, fast execution view for launch week.
- Markdown + CSV sourceAdapt the system to your stack without friction.
TOTAL CHECKS125
VERIFIED91
PHASEVERIFYSTATUS
03 VerifyOne GA4 page_viewDone
03 VerifyForm reaches inboxDone
04 LaunchDNS change sheetIn progress
04 LaunchClient sign-offBlocked
05 Stabilize24-hour reviewNot started
THE WORKFLOW
One relay from first brief to steady state.
- 01
Intake
Name owners, outcomes, account control, content, and recovery before the build accelerates.
- 02
Build
Set the architecture, WordPress baseline, design tokens, environment rules, and source-of-truth content.
- 03
Verify
Test interface, SEO, tracking, consent, commerce, mail, performance, security, and restore behavior.
- 04
Launch
Freeze the candidate, sign off, cut over in order, run the smoke test, and announce only after it passes.
- 05
Stabilize
Reconcile real traffic, forms, orders, logs, DNS, indexing, and performance at 24 hours and 7 days.
- 06
Operate
Transfer ownership, remove temporary access, document responsibilities, and begin maintenance.
BUILT FOR PEOPLE WHO SHIP
This is for you if the website is not done until it works in the real world.
Freelance web designersWordPress developersSmall web agenciesWebsite-delivery marketersWooCommerce implementersTechnical project leads
NOT AN EBOOK
Skip it if you want generic advice or a page of boxes with no definition of done.
Relaymark is designed for practitioners who will assign owners, verify results, record evidence, and adapt the source to their stack.
FIELD TOOLS INCLUDED
The parts you reach for when the launch gets real.
Not padding. Each bonus supports a specific moment before, during, or after cutover.
Troubleshooting decision trees
Downtime, DNS, form delivery, duplicated tracking, checkout failure, and noindex.
10 client email templates
Kickoff, content chase, sign-off, launch window, status, handoff, maintenance, and incident updates.
Four-week launch timeline
Project gates from account ownership and content through the seven-day review.
30-point quick reference
The highest-priority launch checks on one compact field sheet.
FREE FIELD SHEET
Get the free checklist Want the five-minute version first?
Download the genuinely useful 25-point preflight for ownership, QA, SEO, tracking, consent, forms, DNS, SSL, and the first seven days.
PDF BUNDLE / ONE-TIME PURCHASE
Buy the PDF once. Use the system on every launch.
The main product is the detailed PDF. The editable and printable files are included so the advice can become an actual project workflow.
- 125 detailed operational checks
- 25 focused launch runbooks
- Editable XLSX workbook + CSV
- Detailed and printable PDFs
- Interactive offline HTML
- Decision trees, client emails, timeline, and quick sheet
EARLY ACCESS / ONE-TIME PURCHASE
$29USD
Get the System with StripeSandbox only. No real charge. The private download unlocks after Stripe verifies payment.
License, refund, delivery, and update terms are shown before purchase.
FAQ
Before you put it into the workflow.
Is this a PDF?
Yes. The main product is a 26-page downloadable PDF launch manual with 125 checks. Your purchase also includes a printable PDF, editable XLSX and CSV files, offline HTML, Markdown, client email templates, troubleshooting trees, a timeline, and a quick-reference sheet.
Is it only for WordPress?
The launch logic applies broadly, but the product is intentionally written for WordPress, Elementor-style frontend workflows, and WooCommerce. Platform-specific settings are named where that precision helps.
Can an agency reuse it?
The intended license allows the buyer to use a working copy across their own client projects and share completed project extracts with the relevant client. It does not permit resale or public redistribution of the source product. Final license terms should be reviewed before checkout goes live.
Does this guarantee legal or privacy compliance?
No universal checklist can do that. Consent, cookies, privacy, accessibility, tax, and other regulated requirements depend on the business and jurisdiction. The system marks those boundaries and tells you where qualified advice is required.
What formats are included?
Detailed PDF, printable master checklist, interactive offline HTML, Markdown source, editable XLSX workbook, CSV, quick-reference sheet, decision trees, client email templates, and a launch timeline.
How do updates work?
Version 1.0 is editable from a structured source, so you can adapt it immediately to your stack. A future update policy should be published before the checkout is activated; the current project does not promise lifetime updates.
What happens after I buy?
Stripe redirects you to a secure Relaymark download page. The server verifies the paid Checkout Session, exact $29 test price, and payment state before releasing the private bundle. Paid files are never exposed on the public website.